S.T Dupont stated business in 1872 as a luggage and leather goods shop. It ten evolved into a major lucody brand for fashion accessories and garments. It was only in 1998 that it launched its first perfume. The brand now offers more than thirty five fragrances. It has achieved success throughout the launch of each of these perfumes. It deals in modern day appropriate, strong sensual scents. It also deals in eastern, Arabian scents such as Oud. It offers perfumes for both men and women. This brand has survived the test of time and has seen more than a century of business. This is evidence of its success as it still holds it value despite new brands coming up.