Roberto Cavalli was founded by the Italian artist it is named after. It started as a clothing brand, which highly contributed to the fashion world in Europe. It then, started making perfumes in 2002. Cavalli is a brand that has an Italian touch to it. Its scents are fun, casual and rich, just like the clothes produced by the company. It has stayed true to its main motto. The founder's interest in art is eminent in his work. It is clear that these scents are just as thought provoking as worthy of praise as a work of art. They draw attention to themselves and bewilder one's senses. The experimental nature of Cavalli has made him create some alluring and attractive scents which are not easy to forget or dismiss in a crowd.