It is a brand based in Britain, belonging to its luxury fashion house. It deals in garments, accessories and most importantly, perfumes. It started to deal in perfumes very early, in 1856. In the contemporary world, it has gained such prestige that it is available in most luxury perfume shops all around the world. The reason for the success of this brand has been its uncompromising quality which has never failed to amaze the customers. It embodies the phrase, "worth the money". It is just as classic as the garments sold by the brand as it seeks to present a fragrance that outlasts time has remained exquisite for decades now. The variety provided by the brand is also a part of customer attraction as each scent has a story of its own and has a market of its own. It is such a well-liked brand that many copies have been made of its scents, but nothing can compete the original.