Abercrombie and Fitch is a brand based in America that started out as a lifestyle brand in 1892. They create casual, comfortable and high end clothing for their customers. Their very first fragrance came out in 2002. The brand is very popular for their best-selling fragrances, this one being one of them. They also started creating women's perfumes then. The reason why this brand has been able to give competition to others is its fame for being high quality. It has never compromised on quality for selling products at cheap prices. It has also been very up to date with the modern fashion. It is a timeless brand that serves the youth as much as it serves an adult. Its classy and stylish vibe will be perfect for millennials. This is what keeps the brand going, and succeeding.