Yves Saint Laurent started his business in 1962. He started off as a fashion powerhouse who had gained experience in Paris. In 1964, he had also launched his first women's fragrance. This was then followed by creation of men's perfumes as well as colognes. This brand is not new or alien to anywhere aware of the fashion industry of the world. Since, it set its foot in the fashion and fragrance industry, it has always been a competitive one. Not many brands can compete with the quality and the distinctiveness of this brand. Due to its extreme popularity and demand, it has made such a name for itself that you will only find it in the best and most luxurious stores of you city. It embodies the modern trends and needs of the people of today. It has a whiff of the dream of luxury in it. It is rich and enriching.