Tom Ford is a brand that started by working with Gucci and Yves Saint Laurent. After gaining experience and increasing their sales, it set up its own identity and brand name, and started selling clothes and perfumes. The fragrances provided in the Tom Ford collection were as successful as their clothing line. Some of their perfumes even won awards such as Fifi award won by their women's fragrance Violet blonde. Many men's and women's perfume have been launched by the brand and have been received nicely by the public. It is the brand's loyalty that keeps the customer going back it. Tom Ford is not a brand to compromise on quality. They have been able to see what the demand is and then, been able to effectively fulfill it as well.