Prada began as a small leather shop which was founded by Mario and Martino. They started to produce more garments and create new products and eventually dived into the perfume market as well. At the start of twenty first century, they launched their very first perfume. It has some very sensual scents which are made to attract. On the contrary, some of its scents are a symbol of joy and play. They had captured the market with their very first female perfume. The experience in the fashion industry had given the founding brothers a grip over marketing strategies as well product manufacturing. They were able to make products which were demanded by the people and they filled the market gap easily.