Nefs, which translates to "self" or "soul" in Arabic, is a fragrance that delves deep into the essence of ones being. It is an exploration of the various facets that make up a persons character – the light and the shadow, the boldness and the vulnerability. Nefs is an olfactory journey that reflects the inner complexities, emotions, and desires of the wearer. It invites the individual to embrace and express their true self, unapologetically and authentically.