John Varvatos is a lifestyle brand that is most popular for its menswear and clothing. It also deals in accessories and skincare and fragrances. They launched their perfumes and skincare in 2004. Its perfumes are sold worldwide, with stores in 34 countries. The founder is highly inspired by rock n roll and it is evident in his fashion and fragrances. It is an amalgamation of the contemporary and the luxurious. Due to the experience of the founder, the fragrances are made to suit everyone. It has eastern, oriental ouds for those fond of the scent of Arabia. It also has modern scents for those who like an alluring and sensual scent for themselves. Either it is to impress someone special or it is to make a statement in a crowd, the brand has something for everyone.