J Del Pozo was a fashion designer from Spain who opened his own boutique in 1974. It was his interest and undying passion in designing and art that led him to explore various arenas of the fashion industry. Like most successful designers, he soon discovered the perfume market and its importance in the fashion world. He had the pursuit of not only making something different but also something that would adapt. He understood the significance of individual personality and need for creativity. His perfumes embody the same spirit. They speak the same language as him. They are designed in a way that would be feasible for everyone, without imposing upon anyone a certain fashion but instead, catering to everyone's personal sense of style and letting it become a source of confidence for them.