Issey Miyake is a brand that was founded in 1970 by the famous designer Miyake. He drew inspiration for his business from various aspects of his life either it was personal experience, or interaction with art, it always drew him towards fashion. He began making perfumes in 1990s, eventually entering the market of men's perfumes as well. His perfumes are made for each gender in a unique way. The women's perfume mainly focus on their sensuality and their beauty and feminine attraction. The men's perfume, on the other hand, focus on the mysterious and alluring side of men. The most attractive and darker side of masculinity that adds depth to the personality of a man has been tapped upon by the scents provided by the brand. Moreover, the ingredients are carefully selected as per the choices of each gender.