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Initio Perfumes is a new brand that just started operating in 2015. This lation word has been used as the brand name for an important reason, it is to emphasize upon a new begining. This brand aims to bring a revolution in the perfume industry by taking it back to its roots and reminding its significance. Initio has been able to remind people of the power of perfumes. These scents will take into through history, the ancient times, the golden ages and the centuries of wisdom and intellect. They remind you of the importance of perfumes, their glory and their impact on the body as well as the soul. They explain the deeper meanings of a good scent, not something that attarcts but something that reaches the soul and tap into the real essence of human being. It is a beautification of the body that casts a spell on the spirit too.