Hugo Boss became a fashion icon in mid 20th century. It is a brand that evolved from being only interested in fashion and garments to dealing in multiple products, one of them being fragrances. It launched its first perfume in 1985, which was a men's cologne. By 1997, they had also entered the market for women's perfume. The men's perfume stnad for masculinity and power. This range offers a wide variety depending on the person purchasing it. Everyone from both genders have their own special favorite ingredients, hence, it ensures that no one leaves without finding something for themselves from Hugo's collection. Even the feminine scents are very competitive, they speak of sensuality while also displaying the fearless side of women of the twenty first century.