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Guy Laroch is another brand that began by dealing in garments and fashion. The founder, Laroch, had gained his experience in the field from both America and Paris. The knowledge of fashion helped Laroch transform the perfume industry as well. He entered the perfume market in 1966, and just as expected, his very first women's fragrance sold a huge sum of bottles around the world. This perfume is known as Fidji and it remains unprecedented in its symbolism of a fresh summer day. It almost feels like the summer breeze, with a strong floral side to it, making one experience a luscious garden in a whiff. It eventually expanded into the market of men's perfumes and created many fresh and sensual scents for men, ones that would be loved by the masses.