Estée Lauder is a famous brand that started in 1946 and gained popularity for its makeup and perfumes. It is special in the very sense that it did not start off as a huge business that it is today, it was through genuine products that it gained fame. It has been able to fill the market with most of its products by making it to the favorites list of men and women around the world. It can be found only in luxury department stores and shops now. It is a brand that is trusted for its quality and its uniqueness as well as its dedication to minimalism. It success can be calculated by looking at the statistics that its perfume sold around 50,000 bottles in one years time only. Since that time, Estée Lauder has only gained more prestige and power in the market and this is all due to its quality and dedication to customer satisfaction.