Elizabeth Taylor is founded by the very famous ballet dancer, Elizabeth Taylor. Her talent had brought her a lot of success and privilege in the entertainment industry. She had always been fond of exquisite jewelry and perfumes and this is how her brand came out. Due to her experience with fragrances, she was able to craft her own brand in 1987. Not only did she start out pretty fine, in fact, her first perfume named "Passion" received so much appreciation from around the world that she launched the same perfume for men after two years. The reason why her perfumes thrived in the market was not her name, it had brought initial success only but the perfumes are still loved and was bought by people because of the hard work put into its making and its appeal to general public. The new perfume that was launched by the brand won hearts due to its uniqueness.