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DKNY is a famous brand that stands for "Donna Karan". It was founded in the late 20th century by the designer it is named after and is based in New York. This brand has its own name among others because of the easy to go vibe that comes with it. It is casual and gives the feel of "not putting too much effort yet smelling good". Moreover, it has an athletic feel to it, for those who appreciate something that can be sprayed on the go and doesn't attract unnecessary attention but makes you smell naturally amazing. Despite this, in no way does it escape the quality of being a luxury brand. It does not compromise on its quality and still serves as a scent that can be worn anytime, any day and at any occasion.