Creed is a multinational company that deals solely in perfumes. It is based in England and was founded in 1760. It has the traits of French and British fashion and sensory trends due to its owner, Charles creed. It is a luxury brand that stands out by being the only privately owned brand that is hereditary. It can clearly not be dismissed as just another perfume brand because it has footprints in history that cannot be erased. It has been a supplier in the British court in the time of Queen Victoria. The best part is that the scent which was created by the company for the queen is still available in the world today. It has almost been a part of the Royals' lives as even Kate Middleton received a bottle of their perfume " Royal Ceylan". It even expanded its range into ouds and oriental scents, hence, firmly creating a market in the perfume world.