It is a brand created by the fashion icon of his time, Lori's Azzaro. He embodied the essence of masculinity, luxury, and sensuality. It started dealing in women's perfumes in 1975. Due to its focus on luxury and modern day scents, it has gained popularity around the world. It created around 86 perfumes, which are sold in many countries in the world. It is an Italian brand, that resonates with the very scent of Sicily. It is a sleek and polished scent with a natural touch to it that makes it the center of appeal to most. It can almost be termed as the feel of Italy in a bottle. Colors, beads and defined yet unique cuts characterized Loris Azzaro, who became the reason behind the success of his business. His popularity in the fashion industry created commitment of people towards his business. The very personality of Azzaro is apparent in the beauty of his perfumes.