This is a brand that deals in some of the most exquisite scents and fragrances. Not only that, but this brand which is based the very heart of Italy, also sells candles and many lifestyle accessories such as bathrobes and leather accessories. A company that began as a small business in Parma only selling perfumes has now increased its supplies to 43 countries of the world. The packaging of this company has also played a great role in its success, starting from round and bright yellow bottles as the upper packaging, the actual bottles are a source of attraction as they have minimalistic style denoted by a plain black cap and a clear glass bottle. This company eventually became an Italian symbol of class as many European and American celebrities started to use it in the years before and after WW2. Many Influential Italians have worked towards keeping the brand safe and alive.